The tools changed. The eye didn’t.
Mission-driven creative lead who turns “can you just make it pop” into actual brand systems. 16 years of presentations, identities, campaigns and anything graphic, across architecture, fashion, beauty and tech startups. Oh, and 24 murals across 4 continents.
I direct AI the way I direct a team: clear brief, high bar, my call at the end. It takes my ideas from sketch to motion to a working website.
What it can’t do is the part that matters most: taste, judgement, knowing when something is right and when it’s not. I like work that doesn’t fit in a single box. Luckily, most of it doesn’t.